Brittany Aldean shares the family story behind VADA.

Fuente: Fox News · cultura · Estados Unidos, Estados Unidos

Brittany Aldean shares the family story behind VADA.

Brittany Aldean is opening up about her entrepreneurial journey and the launch of her new fragrance brand, VADA. After more than a decade of considering a venture in the beauty and fashion space, Brittany ultimately decided on personal fragrance, drawing deeply personal inspiration from her grandmother, Louvada. The brand's name and its best-selling scent, 1924, pay direct tribute to her grandmother's life and her lifelong passion for all things beauty. Developing the brand was no small feat. Brittany spent over two and a half years working through the technical aspects of scent creation and visiting labs, admitting that the massive personal investment and time commitment proved more demanding than she initially anticipated. Throughout the process, her husband, country music star Jason Aldean, has been a steadfast source of encouragement. Brittany shared that she frequently turns to him for business advice, even video-calling him while he cares for their children in Nashville. The couple continues to navigate the demands of growing businesses, school schedules, and Jason's extensive touring by making intentional time for their marriage and family routine. Fuente: Fox News #BrittanyAldean #JasonAldean #VADA #Entrepreneurship #CountryMusic #FamilyFirst

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