Shepherd Neame, Britain's oldest brewery, has unveiled an ambitious plan to ensure its longevity with a £15 million investment to relocate its operations. Located in Faversham, Kent, since the 17th century, the brewery plans to sell off its current land and shift to a new, more efficient site. The existing brewery will operate until 2029, when the new facility is expected to commence operations. This move comes as the brewery seeks to address the pressing challenges facing the drinks industry, including declining sales and increasing production costs. Chairman Jonathan Neame emphasized the necessity of modernization, highlighting that the new brewing facility will be significantly smaller but will allow for greater flexibility and innovation. The decision to move away from contract brewing is a strategic pivot to focus solely on its own beer range. As the government raises alcohol duties, the company is responding proactively to sustain its competitive edge. The hospitality sector, already facing struggles, is bracing for the impact of these changes.<br>#ShepherdNeame #BritishBrewing #CraftBeer #BreweryNews #BusinessStrategy Fuente: City AM
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